A great marketing tool to use is business signage. Signs are a great way to market a business, especially during slow months when no new customers have arrived and existing customers may be reluctant to spend money in your business. Business signs should be placed strategically around your business to get the most bang for your buck.
Before you place a sign, it is important to know what type of sign it should be. There are many types of business signage that you can choose from. If you want to get the most out of your signage, choose signs that tell people what your business is about.
The type of business signage you select should reflect the atmosphere of your business. Make sure that your signage reflects the business, and match the type of customer that comes into your business. You don’t want to appear to be high-end and upscale, but you also don’t want your signage to be confining or too informal. Every aspect of your signage should be picked to suit your business’ branding.
It’s not uncommon for business signage to consist of two main pieces, with both pieces representing your business. The primary piece is the text on the sign, while the secondary piece is the background image that highlights the text. Either one can be a photograph, a real-life image or an illustration.
When choosing a secondary image for your signage, it is best to pick one that represents a specific aspect of your business. For example, according to Pennsylvania Sign Company, if you’re a spa, then a photo of your spa might make sense. On the other hand, if you’re a construction company, then a graphic that shows your company’s name, logo and message would make sense. A font, color and design that represent your business is the best way to identify it in your signage.
Your background image can have anything from a photo to a painting to an actual photo of you. Most businesses place their background images on their sign rather than on their websites. This creates a brand image for the business as a whole, but also an image of the business owner to customers.
Another important thing to remember when using signage is that it should be readable. If it isn’t, then it doesn’t really count as part of your marketing tools. A written message that is too small or too large doesn’t work either, so make sure that you use both text and images to tell people what your business is about.
Using business signage can help business owners make a better first impression and let potential customers know what they’re getting into. Use these tips to create a great image for your business and go sign up some more business.